Our Founder


Meet Our Founder, Mr. Max Appel
 
In 1984, Max and his wife Elaine wanted a cleaner that didn’t contain harsh chemicals, but couldn’t find one. They were concerned about the environmental impact of other cleaning products and believed that natural ingredients such as orange oil could be even more effective as the chemicals contained in traditional brands. Proving once again that necessity is the mother of invention, they tinkered around in their garage, concocting the formula for Orange Glo Wood Cleaner and Polish, a natural product based in orange oil that quickly became a favorite in households all over the world.
Convinced that families were hungry for other natural cleaning products, Max developed OxiClean, a household name that’s sold in tens of thousands of retailers all over the country.
Not one to rest on his laurels, Powerizer is Max’s latest, and his greatest. Not only does Powerizer deliver an exceptional clean to every room and every item in your home, it’s made from natural ingredients that are safe for humans and our environment. 

Read more about Max and his legacy of entrepreneurship, consumer advocacy, and environmentally sound products:  

 

AKPhoto

FastCompany

Forbes

The OxiClean Story 

 

Max Appel

★ Reviews

Let customers speak for us

418 reviews
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i guess it works

have used it in the laundry & it gets everything clean and they look like new.

Powerizer Complete-a must try

Best detergent I have ever used! My dishes are spotless and my clothes have the freshest scent! So impressed.

Awesome stuff

A to order some of the Power Riser for dishwasher and laundry I was skeptical but ordered it and wow it is everything and then some. It gets my clothes much cleaner and my dishes perfectly clean and keeps the dishwasher shiny and bright. If I have to say something negative about it, it would be the smell it is quite strong and takes over the house for a little while but then it goes away thankfully. It just smells very clean.

Love it.

My dog had cancer of her jawbone. I made her drool diluted blood and when she ate she would bleed. This detergent would get the blood off of any material I had that she bled on. I was so happy and impressed. Sme of it could not be bleached.

Powerizer Complete All Pupose Home Cleaner is Exactly that!

I love Powerizer Complete Multi-Purpose Detergent and Cleaner! Instead of buying muliple cleaners,I only need this product. I have used it in the laundry (it does a fantastic job on ALL my clothes!) in my dishwasher(no streaks,no spots) and I have used it in my kitchen (cleans my stove and counters like you wouldn't believe!) I have already ordered another 3lb.bag. By the way it has an easy-close bag too that is really nice. The bag takes up less space than my old bottled detergent did. This is a great product. Thanks!