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Our Founder


Meet Our Founder, Mr. Max Appel
 
In 1984, Max and his wife Elaine wanted a cleaner that didn’t contain harsh chemicals, but couldn’t find one. They were concerned about the environmental impact of other cleaning products and believed that natural ingredients such as orange oil could be even more effective as the chemicals contained in traditional brands. Proving once again that necessity is the mother of invention, they tinkered around in their garage, concocting the formula for Orange Glo Wood Cleaner and Polish, a natural product based in orange oil that quickly became a favorite in households all over the world.
Convinced that families were hungry for other natural cleaning products, Max developed OxiClean, a household name that’s sold in tens of thousands of retailers all over the country.
Not one to rest on his laurels, Powerizer is Max’s latest, and his greatest. Not only does Powerizer deliver an exceptional clean to every room and every item in your home, it’s made from natural ingredients that are safe for humans and our environment. 

 

Read more about Max and his legacy of entrepreneurship, consumer advocacy, and environmentally sound products:  

 

AKPhoto

FastCompany

Forbes

The OxiClean Story 

 

Max Appel

★ Reviews

Let customers speak for us

469 reviews
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Great multipurpose product

I have used this product for laundry detergent, dishwasher detergent, and hope to soon try to clean a rug in a carpet cleaning machine. With each use I have not been disappointed. I have also used to scrub the acrylic bathtub and ceramic tile. Performs great. Would recommend trying if you are on the fence. No harsh smell either. Will repurchase when I run low.

A Housewives Dream 💖

Already using it! Love it so far💖 thank you!

Powerizer

Works great with laundry, haven't tried in the dishwasher yet.

Product is great, shipping was not!

First off, I LOVE Powerizer, so much that I purchased four 6.5 lb. bags to include in Christmas packages. They arrived in a demolished box with no padding and powder was everywhere. I thought only one bag was burst and was given a replacement. As I was assembling the Christmas packages, I realized two other bags were busted as well. Smaller holes but the powder was freely sifting out. I also didn't received the cleaning rags that I thought were included?? I wasn't going complain because I LOVE the product. BUT...shipping was absolutely horrendous!