Our Founder


Meet Our Founder, Mr. Max Appel
 
In 1984, Max and his wife Elaine wanted a cleaner that didn’t contain harsh chemicals, but couldn’t find one. They were concerned about the environmental impact of other cleaning products and believed that natural ingredients such as orange oil could be even more effective as the chemicals contained in traditional brands. Proving once again that necessity is the mother of invention, they tinkered around in their garage, concocting the formula for Orange Glo Wood Cleaner and Polish, a natural product based in orange oil that quickly became a favorite in households all over the world.
Convinced that families were hungry for other natural cleaning products, Max developed OxiClean, a household name that’s sold in tens of thousands of retailers all over the country.
Not one to rest on his laurels, Powerizer is Max’s latest, and his greatest. Not only does Powerizer deliver an exceptional clean to every room and every item in your home, it’s made from natural ingredients that are safe for humans and our environment. 

Read more about Max and his legacy of entrepreneurship, consumer advocacy, and environmentally sound products:  

 

AKPhoto

FastCompany

Forbes

The OxiClean Story 

 

Max Appel

★ Reviews

Let customers speak for us

381 reviews
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Was skeptical that this cleaner was all they claimed... it DOES!

Had to see the results for myself as I was not convinced that anything could do all that Powerizer Complete All-Purpose Home Cleaner could do everything they claimed it could... well, I am sold on it now! Really does work on everything I used it on and I certainly put it through the test. Highly recommend and will be buying it for my dishwasher and laundry powder, especially for use on all my whites.

Best Cleaner EVER!!!

I used Powerizer in both my dishwasher and in my laundry and was very pleasantly surprised by both results. It really did get all the cooked on crud off my dishes and as far as the laundry goes it worked wonders. My son's dingy white t-shirts that I thought would never get white again, were much whiter and brighter and it even brightened up my colored clothes. I ama so glad that I was introduced to this Powerizer. I will be buying Powerizer on a regular basis now and I've already recommended it to a number of people. It truly is the Best Cleaner EVER.

Fantastic product!

It absolutely lives up to its name. The wood panelled walls, ladened with years of wood and tobacco smoke, wiped clean in minutes after spraying with Powerizer and with little to no scrubbing on my part. Easiest and most complete cleaner I have ever used.

Powerizer Complete - 6.5 lb Size

Powerizer is awesome!!!!

I am truly amazed at how Powerizer works. It brightened up an old bath rug so well, it looks almost new. I also used it on curtains I hand washed and they look marvelous.
I highly recommend Powerizer from a very happy customer.