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Our Founder


Meet Our Founder, Mr. Max Appel
 
In 1984, Max and his wife Elaine wanted a cleaner that didn’t contain harsh chemicals, but couldn’t find one. They were concerned about the environmental impact of other cleaning products and believed that natural ingredients such as orange oil could be even more effective as the chemicals contained in traditional brands. Proving once again that necessity is the mother of invention, they tinkered around in their garage, concocting the formula for Orange Glo Wood Cleaner and Polish, a natural product based in orange oil that quickly became a favorite in households all over the world.
Convinced that families were hungry for other natural cleaning products, Max developed OxiClean, a household name that’s sold in tens of thousands of retailers all over the country.
Not one to rest on his laurels, Powerizer is Max’s latest, and his greatest. Not only does Powerizer deliver an exceptional clean to every room and every item in your home, it’s made from natural ingredients that are safe for humans and our environment. 

 

Read more about Max and his legacy of entrepreneurship, consumer advocacy, and environmentally sound products:  

 

AKPhoto

FastCompany

Forbes

The OxiClean Story 

 

Max Appel

★ Reviews

Let customers speak for us

449 reviews
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Miracle Cleaner

I use this with my usual laundry detergent and the results are incredible. My most recent purchase was a reorder and will most definitely reorder again

Powerizer

Love that the product is natural and the smell is great, no harsh chemical smell.

Wonderful product!!!!

This is a great tool for the kitchen around the hard to reach areas. It is easy to navigate light weight, very effective! Highly Recommend!

Great Product

Does a great job in cleaning all over my house. Especially like the way it cleans my dishes in the dishwasher and leaves a nice clean smell to the inside of my dishwasher. Highly recommend this product.