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Our Founder


Meet Our Founder, Mr. Max Appel
 
In 1984, Max and his wife Elaine wanted a cleaner that didn’t contain harsh chemicals, but couldn’t find one. They were concerned about the environmental impact of other cleaning products and believed that natural ingredients such as orange oil could be even more effective as the chemicals contained in traditional brands. Proving once again that necessity is the mother of invention, they tinkered around in their garage, concocting the formula for Orange Glo Wood Cleaner and Polish, a natural product based in orange oil that quickly became a favorite in households all over the world.
Convinced that families were hungry for other natural cleaning products, Max developed OxiClean, a household name that’s sold in tens of thousands of retailers all over the country.
Not one to rest on his laurels, Powerizer is Max’s latest, and his greatest. Not only does Powerizer deliver an exceptional clean to every room and every item in your home, it’s made from natural ingredients that are safe for humans and our environment. 

 

Read more about Max and his legacy of entrepreneurship, consumer advocacy, and environmentally sound products:  

 

AKPhoto

FastCompany

Forbes

The OxiClean Story 

 

Max Appel

★ Reviews

Let customers speak for us

461 reviews
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Easy clean up

Soak your pots and pans and just rinise with a wipe best mess cleaner

Great product

The product works better than anything else with the hard water in our condo.

Love this stuff

Just like in the commercial I am able to use this to: run dishwasher loads, laundry detergent, household all purpose spray cleaner, empty washing machine & dishwasher refresher. The only thing I still buy separately is Dawn for the dishes that don’t go in the dishwasher. I could have sworn I saw in the commercial that you could use it but there are no instructions on the bag on how to. The scent is light and fresh. I only use 1 scoop for a full load of laundry and 1/2 teaspoon in a 16 oz glass spray bottle for cleaner. It does great on counters, stovetop AND windows.
No streaks. Cuts grease. I am very pleased.

Great product

I have been looking for an all purpose cleaner and I found it! Your product is fantastic! I’ve been painting my kitchen and needed a cleaner for getting rid of the dirt and grime from the grease on my walls and around my stove. This did the trick. My collection of glass bottles above the cupboards was so grimy and nothing I used could cut through the grease. I heard about Powerizer so I bought some. Best thing ever!

works fantastic !

works great on getting out those skid marks on your underwear