Our Founder Our Founder


Meet Our Founder, Mr. Max Appel
 
In 1984, Max and his wife Elaine wanted a cleaner that didn’t contain harsh chemicals, but couldn’t find one. They were concerned about the environmental impact of other cleaning products and believed that natural ingredients such as orange oil could be even more effective as the chemicals contained in traditional brands. Proving once again that necessity is the mother of invention, they tinkered around in their garage, concocting the formula for Orange Glo Wood Cleaner and Polish, a natural product based in orange oil that quickly became a favorite in households all over the world.
Convinced that families were hungry for other natural cleaning products, Max developed OxiClean, a household name that’s sold in tens of thousands of retailers all over the country.
Not one to rest on his laurels, Powerizer is Max’s latest, and his greatest. Not only does Powerizer deliver an exceptional clean to every room and every item in your home, it’s made from natural ingredients that are safe for humans and our environment. 

Read more about Max and his legacy of entrepreneurship, consumer advocacy, and environmentally sound products:  

 

AKPhoto

FastCompany

Forbes

The OxiClean Story 

 

Max Appel


Meet Our Founder, Mr. Max Appel
 
In 1984, Max and his wife Elaine wanted a cleaner that didn’t contain harsh chemicals, but couldn’t find one. They were concerned about the environmental impact of other cleaning products and believed that natural ingredients such as orange oil could be even more effective as the chemicals contained in traditional brands. Proving once again that necessity is the mother of invention, they tinkered around in their garage, concocting the formula for Orange Glo Wood Cleaner and Polish, a natural product based in orange oil that quickly became a favorite in households all over the world.
Convinced that families were hungry for other natural cleaning products, Max developed OxiClean, a household name that’s sold in tens of thousands of retailers all over the country.
Not one to rest on his laurels, Powerizer is Max’s latest, and his greatest. Not only does Powerizer deliver an exceptional clean to every room and every item in your home, it’s made from natural ingredients that are safe for humans and our environment. 

Read more about Max and his legacy of entrepreneurship, consumer advocacy, and environmentally sound products:  

 

AKPhoto

FastCompany

Forbes

The OxiClean Story 

 

Max Appel

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powerizer

so far i have liked the result of my laundry looking cleaner. will wait and see further

The Best Microfiber Cloths

They gave these away at the Charlotte Christmas Show with Powerizer.and they are amazing. I'm so happy they are selling them now. I will be buying more for sure.

Thank you Powerizer!

I'm enjoying the wonderful benefits of your product

I just started using this product and like it very much

Best cleaner

It works great as in dishwasher to laundry to general cleaning. Love it, just want less fragrance.